Internet Business—The Opportunity of Our Lifetime
Communicating with customers and other businesses has changed dramatically over the past century. It started with print, then radio, television, phone,
and fax, and now all of us are operating in the fastest medium yet—the Internet. The future is bright for businesses that utilize the Net as a primary medium of communication and sales. The number of Internet users and the amount of business done online around the world is growing at a staggering rate. The world’s population currently holds well over 1 billion Internet users and the majority of this web-savvy humans have online access at home. They research, study, e-mail, chat, download podcasts, and shop online.
Why question the amazing rate at which the average business is moving
onto the Net?
It makes too much sense to deny the obvious answer. Having a business online is the opportunity of our lifetime. Besides the greatly expanded market reach afforded by the Net, there is also the reduced cost of doing business online. Look at all the time, money, trees, and travel costs that are spared from the average business’s operating budget due to this new medium. The collective business world realizes the bounty of opportunity to be seized in
cyberspace. All businesses that have a Web presence are seeing the advantages of selling online. They are committing more and more of their marketing dollars to online activities, where they are seeing a greater return on investment.
The future is really bright, so put on your shades and a thinking cap! Hot items are software, music, books, electronics, and travel. Broadening the gamut of goods sold online will happen quickly. The opportunity is there for you to create a dynamite business online if you do it right. It’s not a matter of throwing a Web site together, putting it online, and having the world beat a path to your door. You have to choose the right business, develop the right Web site for your target market, and build substantial traffic to your Web site. The online customer is extremely demanding, with expectations that exceed those of the offline buyer in many ways. Online buyers want what they want, how they want it, when they want it, at the right price.